Friday, June 20, 2014

Investing in a Smile that Returns the Favor


Some of the best things in life, you can’t put a dollar sign on. But that doesn’t mean they don’t have value.

A smile is one of those things—you can’t put a price on a great smile, but when you’ve got one, the rewards are extraordinary. Scientific study after study reveals the various social and psychological benefits of genuine smiling, both on you, and the people who surround you. One study followed some college-aged women for 30 years who smiled in their college yearbook photos. Those who had smiled the most in those yearbook photos had happier lives and marriages, as well as fewer personal setbacks in the following years. 

On the Huffington Post, marketing strategist Ted Rubin explored some of the ways that a smile can enhance your “personal brand”—and your life. He writes:

I sent something out on Instagram recently -- a photo collage of the smiling faces of friends -- with the following comment: "Smile at your customers, Smile at your employees, Smile at your vendors, Smile at your family and friends, Smile at strangers. Smile... the ROI will amaze you!" It got more than 30 likes almost immediately. I sent the same message (and photo) out on Facebook, with even more engagement.
 
However, I think the true ROI of a smile lies in the bond it creates when we share a smile with others. People can't help but be drawn to you when you smile. So the more we make a conscious effort to do it, the more habitual the act becomes. The law of attraction states that "like attracts like," so the more you smile, the more positive people you'll draw to yourself naturally.

An investment in a smile isn’t just an investment in your own personal well-being—it’s an investment in the happiness of those around you. It creates an infinite circle of smiles. And isn’t that what life should be all about?


To schedule an appointment with Tina Reed Orthodontics, call us today at 412.421.8565 or click here to send our staff a message.

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