Guy Kawasaki, an author and former chief evangelist for Apple Inc., shared thoughts on Thursday ranging from big picture advice down to tips for giving a PowerPoint presentation – and how to light up a room with your smile.
Kawasaki was in town for Bold Fusion, the annual summit for young professionals. He spoke to a crowd of about 500 at Music Hall, delivered key ideas from his new book, "Enchantment: The Art of Changing Hearts, Minds and Actions."
Most of the ideas were pretty general: Try to be likable and trustworthy, for example, and make sure your products are functional and elegant.
But Kawasaki brought his points to life with examples and applications. People like you more when you smile – but only if you do it right. Lose the “Pan Am smile,” which involves only the lower part of the face, and go for the “Duchenne,” which takes hold in the eyes, too. Don’t be afraid of crow’s feet.
“You’re not getting older,” he said. “You’re getting more enchanting.”
One guy who wasn’t always enchanting was the late Apple CEO Steve Jobs, whom Kawasaki worked with. Jobs wasn’t shy about insulting, even humiliating, his employees.
“Everything you know about HR,” he said, “he did the opposite.”
Perhaps Kawasaki’s most practical lesson: When you give a slide presentation, keep it to 10 slides, and speak for no more than 20 minutes. This, even though Kawasaki admittedly went through 60 slides and used 40 minutes.
“You,” he reminded playfully, “are not me.”
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